Use data to design, run, and measure growth experiments across the funnel.
Learn the experiment-driven approach growth teams use to improve conversion. You'll design A/B tests for landing pages and emails, set up proper conversion tracking with GA4, build a simple growth model, and learn to prioritize your experiment backlog using an ICE framework.
Get a practical introduction to SEO, email marketing, and paid social campaigns.
Write landing pages, emails, and ads that turn readers into customers.
Learn to build multi-domain outbound email setups, manage sender reputation, and scale B2B lead generation campaigns without hitting the spam folder.